Strategic Digital Marketing for Home Service Contractors

We help plumbers, HVAC companies, roofers, electricians, landscapers, installers, painters, exterior contractors, and remodelers dominate their local market by ranking higher on Google Maps and Search, so you get found first by homeowners actively looking to hire, not just browsing.

HIGH INTENT LEAD GENERATION

Google Ads Management & PPC

Don’t let your competitors steal you emergency calls. Our Google Ads management is laser-focused on capturing high-intent homeowners exactly when they need you. We optimized for conversion (phone calls and booked jobs), not just clicks.

Plumber man fixing kitchen sink

Keyword that Convert

We target urgent terms like “emergency HVAC repair” or “burst pipe help” or “plumbers near me” to catch customers in need immediately. We exclude “DIY” searches to save your budget

Charts Graphs spreadsheet paper. Financial development, Banking Account, Statistics, Investment Analytic research data economy

Negative Keywords Lists

Stop paying for waste. Our curated list blocks clicks from people looking for jobs, parts, or free advice, ensuring your ad spend goes 100% towards potential clients.

            

using-technology-2026-01-06-09-28-15-utc

Call-Only Campaigns

For mobile users, skip the landing page.  We setup campaigns where a single tap connects the homeowner directly to your dispatcher.                                                  

Advanced Audience Targeting

We target homeowners in specific zip codes with higher income levels and older homes likely to need repairs.

Brand Retargeting

96% of visitors leave without calling. We follow them with compelling offers to bring them back.

Social Proof Ads

Leverage your 5-star reviews in ad creatives to build instant credibility with neighbors.

BRAND DOMINANCE

Meta (Facebook & IG) Advertising

Homeowners live on social media.  We help you build trust before they even have an emergency. Through targeted campaigns, we showcase your workmanship, share customer testimonials, and keep your brand top-of-mind.

0

Years of experience

0 +

Projects

0 +

Satisfied Clients

ORGANIC GROWTH ENGINE

Award winning digital marketing agency

Google Business Profile Optimization

We optimize your categories, services, photos, and posts to signal relevance to Google, pushing you into the coveted "Map Pack"

On-Page & Local SEO

We build dedicated service pages for every city you server (e.g., "Plumber in [City Name]"), capturing long-tail search traffic.

Reputation Management

Automated text & email campaigns to generate more 5-star reviews from happy customers, boosting your rankings and trust.

CONVERSION FOCUS

High-Performance Websites Build for Trades

Your website is your 24/7 salesperson. Most agency sites look pretty but don’t convert. web build mobile-first, lighting-fast sites designed specifically to turn  visitors into booked jobs

Mobile First Design

Over 80% of emergency searches happen on mobile.  We ensure your sticky ‘Call Now’ button follows users as they scroll, making it effortless to contact you.

Speed Optimized

Every second of load time costs you 20% of conversions.  Our lightweight code ensures your site loads instantly, even on 4G networks.

Trust Signals

We strategically place your licenses, insurance badges, and awards above the fold to build instant credibility with skeptical homewoners.

FAQ

Find answers to commonly asked questions

Because that’s where the calls go. When homeowners search “roofer near me” or “plumber in {city},” they usually contact the businesses they see first, especially the Top 3 Map Pack and the top search results. If you’re not there, your competitors are taking the jobs.

Yes, you can still show up in Google Maps with a properly optimized Google Business Profile. That said, a website helps you rank in organic search, builds trust, and improves conversions. If you don’t have one, we can still start with Maps + leads, and build the website as the next step.

We use a proven system to get you found and chosen locally:

  • Improve your Google Maps visibility (Top 3 Map Pack)
  • Strengthen your website + SEO to rank in Search
  • Run high-intent Google Ads + Local Service Ads for immediate leads
  • Use Meta ads for brand recognition + remarketing so more people come back and hire you
    The result is more qualified calls, better lead quality, and consistent growth.

Not necessarily. It depends on your market, competition, and how aggressive you want to be. Some local contractors invest $30/day or less, while others invest more to dominate a competitive area. We build a plan based on what makes sense for your goals and what it costs to show up on the first page in your market.

Yes. Every strategy is customized based on your industry, location, competition, service area, and goals. What works for a roofer in Florida may not be the same for a plumber in Texas, we tailor the plan to your market.

Fill out our contact form. We’ll contact you within 24 hours and provide a free visibility audit showing where you’re losing leads and what to fix first. If it’s a fit, we’ll build your custom plan and launch.

Paid ads (Google Ads / LSA) can generate leads within days once tracking and setup are correct. SEO and Google Maps rankings typically take weeks to months, depending on competition, your current presence, and how many reviews/authority signals you have.

No monthly contract, we don’t lock you into something that doesn’t work. Most clients start with a 90-day ramp-up because Google needs data and optimization time, but we focus on performance and transparency, not trapping you in a contract.

Most agencies sell clicks and “impressions.” We build a lead system and track what matters: calls, booked jobs, and lead quality. We also specialize in home services, local intent, Map Pack ranking, and conversion-focused websites.

  • Wrong keywords / broad targeting
  • Poor location targeting
  • Weak landing pages
  • Broken call/form tracking

We fix the tracking, tighten targeting, and optimize for qualified calls, not junk.

WHAT OUR CLIENTS SAY

Your partner in the digital realm, specializing in social media marketing

“Partnering with RCM MediaWorks has completely changed how we attract new business. They didn’t just set up ads, they really understood what we needed. The campaigns on Google and Meta are now bringing in more leads than we’ve ever had, and our Google Business Profile is finally getting us noticed locally. It’s been a great experience, and we’re truly grateful for the results.”

David Ferriolo

Home Inspector
HomeSmart

“RCM MediaWorks completely transformed our website. They redesigned it to be more attractive, organized, and intuitive, updating our homepage and building dedicated pages to highlight each service and showcase our job site work. On top of that, they’ve been running our marketing campaigns, which have already helped us land contracts worth over $100k. The results have been incredible, and we couldn’t be happier.”

Shaun Scott

Architect & Builder
S Scott Construction

“RCM MediaWorks set up our entire Meta Ads system and ran highly efficient campaigns across multiple office locations for the same doctor. Thanks to their work, we now have a steady stream of new patients coming in each week. They made the whole process simple, and the results have been beyond what we expected.”

Jason Adams

Chiropractor
Clínica de Coluna

“RCM MediaWorks completely changed the game for my practice. They ran Meta Ads that truly connected with people and generated multiple leads directly through WhatsApp. In just a short time, I’ve welcomed over 70 new clients, and I never imagined I’d be this busy. Their support, professionalism, and care in managing everything has been amazing.”

Monica de Oliveira​

Therapist
Monica de Oliveira

LET'S CONNECT

Reach out to us through the contact details below

GET IN TOUCH

Let's discuss your social media goals

contact@rcmmediaworks.com

Everyday | 8 AM - 7 PM

Subscribe to our newsletter

We never send you spam, we give you a great chance. You can unsubscribe anytime

Subscribe to our newsletter

We never send you spam, we give you a great chance. You can unsubscribe anytime